深圳市华奥展览

分析企业展厅设计对公司的重要性

多角度分析企业展厅设计对公司的作用,以及企业文化与企业展厅的伴生关系。

                一、企业的文化前瞻  Corporate culture
       以人类科学发展史而言,企业也是知识的结晶。企业自诞生的那一天起,文化便应运而生,因为企业文化总是伴随企业的诞生而诞生,伴随企业的消亡而消亡。可以这样说,一部企业史,也就是一部企业文化史,研究企业的文化离不开企业历史。就一般意义上的企业文化而言,企业是由一群人共同形成的组织或群体, 而该群体从它诞生的那一天起便有其独特的文化。只不过,当时还尚未赋予它“某某企业文化”的概念而已.
       In the history of the development of human science, enterprises are also the crystallization of knowledge. From the day the company was born, culture came into being, because the corporate culture was born with the birth of the company, and died with the demise of the company. It can be said that a corporate history, that is, a corporate culture history, the study of corporate culture is inseparable from corporate history. In the general sense of corporate culture, a company is an organization or group formed by a group of people, and the group has its own unique culture from the day it was born. However, at the time, it had not yet been given the concept of "a certain corporate culture."
       不同时期的企业有着不同的文化,以老一代发供电企业为例,诞生于改革开放前的企业大都经历过国家计划经济。二十世纪50年代至80年代末, 企业文化主要是由理论界、政治思想界掌控, 而部分具有执行企业文化的企业没什么参与热情,同时也缺乏粉墨登台的机会,当时最主流的观念就是企业文化为政治思想服务。那时企业的文化带有强制推行性质,譬如发电企业的规章制度、计划电量、安全指标等一些刚性的要求,企业必须执行,没有讨价还价的余地。企业的一切目的纯粹是为了生产,甚至企业的利润也要让从于生产。
       Enterprises in different periods have different cultures. Taking the old generation of power supply companies as an example, most of the enterprises born before the reform and opening up have experienced the national planned economy. From the 1950s to the end of the 1980s, corporate culture was mainly controlled by the theoretical and political circles. Some enterprises with executive corporate culture did not have any enthusiasm for participation, and there was also a lack of opportunities for the stage. The most mainstream concept at that time was Corporate culture serves political thought. At that time, the culture of the enterprise was of a mandatory nature. For example, the rigid rules of the power generation enterprise's rules and regulations, planned electricity, safety indicators, etc., the enterprise must implement, there is no room for bargaining. All the purpose of the enterprise is purely for production, and even the profits of the enterprise must be allowed to be produced.



二、企业展厅与企业文化的伴生关系  
The associated relationship between corporate exhibition hall and corporate culture
       企业文化的功能之一就是展示企业的形象,其目的就是让顾客对企业有良好的感性认识,接此扩大产品的销售量,这对于产品企业无疑非常适用。任何企业,都希望在公众心中的留下完美的形象。
       
One of the functions of corporate culture is to display the image of the company. The purpose is to let customers have a good sense of the company, and then expand the sales volume of the products, which is undoubtedly very suitable for product companies. Any business wants to leave a perfect image in the hearts of the public.
       企业形象不外乎三种表现形式:即物质表现形式,包括厂容厂貌、办公(生产)场所,生产设备,环境,企业的标志标识等;社会表现形式,包括企业职工队伍,人才阵容,技术力量,经济效益,工作效率,管理水平等,其中最重要的是员工素质;精神表现形式,包括企业的信念,道德水准,人文精神等。
       
Corporate image is nothing more than three manifestations: material manifestation, including factory appearance, office (production), production equipment, environment, corporate logo, etc.; social expressions, including enterprise workers, talent lineup, Technical strength, economic efficiency, work efficiency, management level, etc., the most important of which is the quality of employees; spiritual expressions, including corporate beliefs, moral standards, humanistic spirits, etc.
三、企业展厅因时代发展应运而生  Corporate exhibition halls emerged due to the development of the times
       企业展厅作为传递品牌文化的窗口,是领导考察、新员工理念倡导等的最佳选择;是展示自身品牌形象的重要场所;企业展厅通过优化企业形象,集中展示企业产品而获得客户的信任,让客户了解企业的文化、产品、品质、服务、历史等各个方面,更可作为客户来访参观、交流、洽谈的场所,已越来越多地引起各大企业的重视。
       
As the window to convey the brand culture, the corporate exhibition hall is the best choice for leadership inspection and new employee concept advocacy; it is an important place to display its own brand image; the enterprise exhibition hall gains the trust of customers by optimizing the corporate image and displaying the products of the enterprise. Customers understand the company's culture, products, quality, service, history and other aspects, but also as a place for customers to visit, exchange, and negotiate, which has increasingly attracted the attention of major companies.
四、企业展厅是企业展现自身文化品牌的有效创新形式之一 The corporate exhibition hall is one of the effective innovative forms for enterprises to display their own cultural brands.
       首先,企业展厅是促进客户交流的载体,企业的品牌需要推广展示,与客户实施零距离的接触,才能使企业的新业务和新技术得到进一步的应用,深入人心,获得更好的口碑。因此客户不仅要了解企业的今天,还要了解其昨天与明天,企业展厅就成了很好的载体。
       
First of all, the corporate exhibition hall is the carrier to promote customer communication. The brand of the enterprise needs to be promoted and displayed, and the zero-distance contact with the customer can make the new business and new technology of the enterprise be further applied, deeply rooted in the hearts of the people, and gain a better reputation. Therefore, customers must not only understand the company today, but also understand its yesterday and tomorrow, the corporate exhibition hall has become a good carrier.
       其次,企业展厅改变了企业原有的文化品牌宣传模式。以往企业在推进文化品牌宣传上,走的多是与新闻媒体(报刊、电视、网络)相结合惯用的路子,但这并非是现代企业所推崇的文化品牌宣传的模式。企业需要不断创新和发展文化品牌,因此,更多的企业看上了企业展示厅这一企业文化品牌新型传播通道。如今,光峰光电、壹方城等大型企业均纷纷创建了自己的企业展厅。例如中国电信展示厅就是我国目前信息通信产业领域唯一一家对社会大众开放的大型综合性展示馆,具有一定的代表性。这些展馆在推动企业文化和企业进步方面正日益发挥着重要的作用。
      
Secondly, the corporate exhibition hall changed the original cultural brand promotion mode of the enterprise. In the past, enterprises have taken the traditional road of combining cultural media (newspapers, televisions, and networks) in promoting cultural brand propaganda, but this is not a model for cultural brand promotion advocated by modern enterprises. Enterprises need to constantly innovate and develop cultural brands. Therefore, more companies have taken a look at the new exhibition channel of corporate culture brand. Today, large enterprises such as Guangfeng Optoelectronics and Fangfangcheng have created their own corporate exhibition halls. For example, China Telecom Exhibition Hall is the only large-scale comprehensive exhibition hall open to the public in China's information and communication industry, with certain representativeness. These pavilions are playing an increasingly important role in promoting corporate culture and corporate progress.
       最后,企业展厅的创办需要专业展厅公司助力。文化影响企业,品牌助力企业,而企业展厅作为文化与品牌的集合体,是企业推动企业文化建设不断深入的一大窗口,对企业未来的成长有着重要的意义和作用。设计不科学、不系统的展厅只会给企业带来负面的影响,重要性不容忽视的企业展厅只有交予专业的公司设计施工,才能达到传达品牌文化的目的。
      
Finally, the establishment of corporate exhibition halls requires the help of professional exhibition hall companies. Culture influences enterprises and brands help enterprises. As a collection of culture and brand, corporate exhibition halls are a window for enterprises to promote the deepening of corporate culture construction, and have important significance and role for the future growth of enterprises. Designing an unscientific and unsystematic exhibition hall will only have a negative impact on the enterprise. The enterprise exhibition hall that cannot be ignored can only be designed and constructed by a professional company to achieve the purpose of conveying the brand culture.

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